Her & I - Single

by The Wonderful Sound Of Induce!

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Induce’s new album, Halfway Between Me And You serves as a major turning point in Induce’s career. Previously known for more left-field hip hop and instrumental music, Induce, over the last 2 years, has now turned to writing and singing carefully crafted, classicly structured songs. This is why Halfway Between Me And You is both his most accessible record to date and his most musically achieved. In making the album, Induce decided to follow the blueprint of certain classic albums that have come before, such as Bobby Brown’s Don’t Be Cruel, or Prince’s Diamonds & Pearls – to make nearly every single song single-worthy. The fat has been trimmed and what is left has become a complete work of memorable music, that was made with more emotion and feeling than much of the mainstream work heard today, while simultaneously standing beside that mainstream sensibility of what a hit is made of.

Additionally, although Induce handled much of the production himself, along with Manuvers, the appearance of 2 guest producers make it a full-on family affair. The production team known as Mr. Familiar, who have produced for Solange Knowles and 50 Cent, provide the Motown-inspired music for one of the album’s most memorable songs, “Love Letter 2 U.” Even more helpful is the appearance of Jack Splash (Plant Life), featured not only on one of the album’s most memorable singles “Cover Girl,” but he also produced and features on the ultra-catchy “Livin’ In The Future.” Jack Splash is best known for his production for Alicia Keyes, John Legend, Solange Knowles, and most recently Shakira.

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released December 2, 2010

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The Wonderful Sound Of Induce! Miami, Florida

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